As an entrepreneur with a business problem, your first instinct may be to try do-it-yourself solutions. After all, that’s what entrepreneurship is all about, right?

Not always. In many cases, building a customized solution from scratch in an attempt to meet the exact specifications of your business can be a setup for failure. That’s because building your own solution can lead you to:

• Reinvent the wheel, making mistakes that others before you have already made and mastered
• Dramatically slow down your time to market, as you try to troubleshoot and increase your learning curve outside your core competency
• Spend too much money developing tools and solutions that already exist in other formats
• Miss out on resources and expertise in the specific space where you need a focused solution

These pitfalls can be easily avoided simply if you opt for a white label solution, rather than building one yourself. “White label” refers to a fully supported product or service that’s made by one company but sold by another. White label products and services are purchased by the latter company without branding. That way, the reseller can customize the product with their own brand, logo and identity, allowing customers to associate the product with the reseller.